xAd, Inc., doing business as GroundTruth, is a media platform designed to help businesses increase store visits, sales, and more. With the belief that innovative technology starts with the best talent, the employer invites dynamic, performance-driven, and self-sufficient team players who are enthusiastic about the company's mission to join the team. Ideal applicants will also treat colleagues with respect and "aren't afraid to have fun.” Previous roles at GroundTruth have been available for qualified professionals in advertising & PR, web design, software development, project management, sales, account management, and beyond. With these roles, the employer has enabled freelance arrangements and 100% remote flexibility with full-time schedules. Eligible employees also receive a wide range of benefits and perks, such as fully paid medical plans, a 401(k) with employer match, flexible paid time off, coaching and tuition reimbursement programs, generous parental leave, and more. GroundTruth has been recognized by Ad Age magazine as one of the Best Places to Work for multiple consecutive years and fosters an open work environment that promotes collaboration, diversity, equity, and inclusion.

GroundTruth was founded in 2009 to help brands achieve tangible business results. The company leverages real-world consumer behavior data, such as location and purchase information, to develop targeted advertising campaigns across various digital platforms, such as mobile, desktop, audience-based direct mail, social media, and beyond. GroundTruth then evaluates consumer responses to these campaigns, tracking physical visits to locations or websites, to determine the effectiveness of a brand’s advertising efforts. GroundTruth has been used by marketers at brands like Ulta, Toyota, Dave’s Hot Chicken, PepsiCo, and others.

xAd, Inc., doing business as GroundTruth, is a media platform designed to help businesses increase store visits, sales, and more. With the belief that innovative technology starts with the best talent, the employer invites dynamic, performance-driven, and self-sufficient team players who are enthusiastic about the company's mission to join the team. Ideal applicants will also treat colleagues with respect and "aren't afraid to have fun.” Previous roles at GroundTruth have been available for qualified professionals in advertising & PR, web design, software development, project management, sales, account management, and beyond. With these roles, the employer has enabled freelance arrangements and 100% remote flexibility with full-time schedules. Eligible employees also receive a wide range of benefits and perks, such as fully paid medical plans, a 401(k) with employer match, flexible paid time off, coaching and tuition reimbursement programs, generous parental leave, and more. GroundTruth has been recognized by Ad Age magazine as one of the Best Places to Work for multiple consecutive years and fosters an open work environment that promotes collaboration, diversity, equity, and inclusion.

GroundTruth was founded in 2009 to help brands achieve tangible business results. The company leverages real-world consumer behavior data, such as location and purchase information, to develop targeted advertising campaigns across various digital platforms, such as mobile, desktop, audience-based direct mail, social media, and beyond. GroundTruth then evaluates consumer responses to these campaigns, tracking physical visits to locations or websites, to determine the effectiveness of a brand’s advertising efforts. GroundTruth has been used by marketers at brands like Ulta, Toyota, Dave’s Hot Chicken, PepsiCo, and others.