ideas42 is a New York, New York-based organization dedicated to using scientific insight to design innovative policies and products in the United States and around the world. Tackling substantial social problems in the areas of consumer finance, international poverty, and energy, among others, ideas42 operates on the premise that studying human behavior opens the way to finding solutions to and improving millions of lives "decision by decision." As an employer, ideas42 has offered freelance and full-time, remote job opportunities in the past. Eligible team members may receive perks and benefits, including health insurance, a 401(k) plan with a 3% company match, paid time off, paid parental leave, dependent care accounts, a professional development fund, and loan forgiveness. The company seeks team members who share its values of looking at everything through a behavioral lens, living with a spirit of generosity, and being rigorous in thought and tackling problems.

Launched in 2008, ideas42 takes its name from the novel The Hitchhiker's Guide to the Galaxy, in which a computer called Deep Thought is asked the meaning of life, and replies "Forty-two," explaining that the answer suffices because the real dilemma is finding the correct question. ideas42, thus, is grounded in the understanding that all good work is predicated on asking the right question. The company’s initiatives include a Behavioral Design Center, which helps other agencies apply a behavioral lens to their work, and the ideas42 Policy Lab, which uses behavioral science insights to advocate and draft laws that foster well-being and equity for all.

ideas42 is a New York, New York-based organization dedicated to using scientific insight to design innovative policies and products in the United States and around the world. Tackling substantial social problems in the areas of consumer finance, international poverty, and energy, among others, ideas42 operates on the premise that studying human behavior opens the way to finding solutions to and improving millions of lives "decision by decision." As an employer, ideas42 has offered freelance and full-time, remote job opportunities in the past. Eligible team members may receive perks and benefits, including health insurance, a 401(k) plan with a 3% company match, paid time off, paid parental leave, dependent care accounts, a professional development fund, and loan forgiveness. The company seeks team members who share its values of looking at everything through a behavioral lens, living with a spirit of generosity, and being rigorous in thought and tackling problems.

Launched in 2008, ideas42 takes its name from the novel The Hitchhiker's Guide to the Galaxy, in which a computer called Deep Thought is asked the meaning of life, and replies "Forty-two," explaining that the answer suffices because the real dilemma is finding the correct question. ideas42, thus, is grounded in the understanding that all good work is predicated on asking the right question. The company’s initiatives include a Behavioral Design Center, which helps other agencies apply a behavioral lens to their work, and the ideas42 Policy Lab, which uses behavioral science insights to advocate and draft laws that foster well-being and equity for all.